Category : Foreign Language Study
Editor : Princeton University Press
ISBN : 9781400840144
Type : PDF, Epub and Kindle
Language : zh-CN
Views : 528
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Originally published in 1999, A New China has become a standard textbook for intermediate Chinese language learning. This completely revised edition reflects China's dramatic developments in the last decade and consolidates the previous two-volume set into one volume for easy student use. Written from the perspective of a foreign student who has just arrived in China, the textbook provides the most up-to-date lessons and learning materials about the changing face of China. The first half of the book follows the life of an exchange student experiencing Beijing for the first time. Chinese language students are guided step-by-step through the stages of arriving at the airport, going through customs, and adjusting to Chinese university dormitories. The revised edition includes new lessons on daily life, such as doing laundry and getting a haircut, as well as visiting the zoo, night markets, and the Great Wall. Later lessons discuss recent social and political issues in China, including divorce, Beijing traffic, and the college entrance examination. A New China provides detailed grammar explanations, extensive vocabulary lists, and homework exercises. Single-volume, user-friendly format New lessons and vocabulary reflecting daily living in China Includes China's recent social and political issues Detailed grammar explanations, vocabulary lists, and homework exercises Uses both traditional and simplified characters

Category : Business & Economics
Editor : Harvard University Press
ISBN : 9780674268234
Type : PDF, Epub and Kindle
Language : en
Views : 432
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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Category :
Editor :
ISBN : 1622911253
Type : PDF, Epub and Kindle
Language : en
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Category : Biography & Autobiography
Editor : HarperCollins
ISBN : 9781443441421
Type : PDF, Epub and Kindle
Language : en
Views : 304
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To this day, China remains an enigma. Ancient, complex and fast moving, it defies easy understanding. Ever since he was a boy, Alexandre Trudeau has been fascinated by this great county. Recounting his experiences in the China of recent years, Trudeau visits artists and migrant workers, townspeople and rural farmers. Often accompanied by a young Chinese journalist, Vivien, he explores realities caught in time between the China of our memories and the thrust of progress. The China he seeks out lurks in hints and shadows. It flickers dimly amidst all the glare and noise. The people he encounters along the way give up but small secrets yet each revelation comes as a surprise that jolts us from our preconceived ideas and forces us to challenge our most secure notions. Barbarian Lost, Trudeau’s first book, is an insightful and witty account of the dynamic changes going on right now in China, as well as a look back into the deeper history of this highly codified society. On the ground with the women and men who make China tick., Trudeau shines new light on the country as only a traveller with his storytelling abilities could.

Category : Foreign Language Study
Editor : Princeton University Press
ISBN : 0691010455
Type : PDF, Epub and Kindle
Language : en
Views : 576
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China has experienced rapid changes in the past two decades. A New China, written from the perspective of a foreign student who has just arrived in China, has been designed to provide up-to-date material on the changing face of China. The text compares contemporary China with its pre-reform era and emphasizes improvements in Chinese society. As in previous textbooks, A New China aims to provide a solid foundation in grammar and pronunciation rather than teach vocabulary geared toward specific usage. As a new feature, the textbook includes vocabulary words on the same page as the lesson text, making comprehension of new reading passages easier for students. A New China is appropriate for intermediate-level students and includes both traditional and simplified characters.

Category : Language Arts & Disciplines
Editor : John Wiley & Sons
ISBN : 9781405187961
Type : PDF, Epub and Kindle
Language : en
Views : 257
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New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

Category : History
Editor : Simon and Schuster
ISBN : 9781416537052
Type : PDF, Epub and Kindle
Language : en
Views : 349
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An inside analysis of modern cultural and political upheavals in China by a fluent Beijing correspondent describes the power struggles currently taking place between the party elite and supporters of democracy, the outcome of which the author predicts will significantly affect China's rise to a world super-power. 125,000 first printing.

Category : History
Editor : University of Michigan Press
ISBN : 9780472024506
Type : PDF, Epub and Kindle
Language : en
Views : 424
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"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Category : Business & Economics
Editor : Penguin
ISBN : 9781984878281
Type : PDF, Epub and Kindle
Language : en
Views : 320
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From prominent economist Keyu Jin comes a myth-dispelling, comprehensive guide to the burgeoning Chinese economy, and her clear-eyed views on its path to ascendancy as the world’s leading financial power China's economy has been booming for decades now. A formidable and emerging power on the world stage, the China that most Americans picture is only a rough sketch, based on American news coverage, policy, and ways of understanding. Enter Keyu Jin: a world-renowned economist who was born in China, educated in the U.S., and is now a tenured professor at the London School of Economics. A person fluent in both Eastern and Western cultures, and a voice of the new generation of Chinese who represent a radical break from the past, Jin is uniquiely posied to explain how China became the most successful economic story of our time, as it has shifted from primarily state-owned enterprise to an economy that is thriving in entrepreneurship, and participation in the global economy. China’s economic realm is colorful and lively, filled with paradoxes and conundrums, and Jin believes that by understanding the Chinese model, the people, the culture and history in its true perspective, one can reconcile what may appear to be contradictions to the Western eye. What follows is an illuminating account of a burgeoning world power, its past, and its potential future.

Category : Social Science
Editor : Rowman & Littlefield Publishers
ISBN : 9780742572225
Type : PDF, Epub and Kindle
Language : en
Views : 304
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Building a New China in Cinema introduces English readers for the first time to one of the most exciting left-wing cinema traditions in the world. This unique book explores the history, ideology, and aesthetics of China's left-wing cinema movement, a quixotic film culture that was as political as commercial, as militant as sensationalist. Drawing on detailed archival research, Pang demonstrates that this cinema movement was a product of the era's social, economic, and political discourses. The author offers a close analysis of many rarely seen films, richly illustrated with over eighty stills collected from the Beijing Film Archive. With its original conceptual approach and rich use of primary sources, this book will be of interest not only to scholars and fans of Chinese cinema but to those who study the relationship between cinema and modernity.