Category : Business & Economics
Editor : Polity
ISBN : 9780745652092
Type : PDF, Epub and Kindle
Language : en
Views : 241
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Facebook is used by nearly 500 million people throughout the world. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. This book examines how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.

Category : Computers
Editor : Que Publishing
ISBN : 0132639742
Type : PDF, Epub and Kindle
Language : en
Views : 384
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Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what’s happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!

Category : Computers
Editor : "O'Reilly Media, Inc."
ISBN : 9780596554095
Type : PDF, Epub and Kindle
Language : en
Views : 434
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Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.

Category : Business & Economics
Editor : John Wiley and Sons
ISBN : 0470872292
Type : PDF, Epub and Kindle
Language : en
Views : 316
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Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Category : Business & Economics
Editor : John Wiley & Sons
ISBN : 1118151518
Type : PDF, Epub and Kindle
Language : en
Views : 288
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Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.

Category : Branding (Marketing)
Editor : Rockable Press
ISBN : 9780987102621
Type : PDF, Epub and Kindle
Language : en
Views : 139
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No amount of hype can run your brand's Facebook presence for you. In this no-nonsense, straight forward guide, Skellie will have you up and running with a professional and effective Facebook Page in no time. Get important tips on: Setting up your first Page, what to do and what to avoid Which types of content sharing and user participation are the most important The importances of the "Like" button Sharing your Facebook content on your own website How to get your fans talking!

Category : Business & Economics
Editor : Pearson Education
ISBN : 9780789743213
Type : PDF, Epub and Kindle
Language : en
Views : 216
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Three pigs spend their money on different things: potato chips, sody-pop and building supplies. It comes as no surprise that a wolf is able to blow down the first two pigs' houses. When the wolf can't blow down the third pig's brick house, everyone comes together and the fun begins. The first two pigs give him potato chips and sody-pop and the third pig makes everyone a healthy meal. Since only one pig has a house left the other two pigs and the wolf move in with her. The somewhat bad wolf is no longer hungry.

Category : Education
Editor : Routledge
ISBN : 9781134676088
Type : PDF, Epub and Kindle
Language : en
Views : 232
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An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students? An Education in Facebook? provides a broad discussion of the issues educators are already facing on college campuses worldwide, particularly in areas such as privacy, copyright and social media etiquette. By examining current uses of Facebook in university settings, this book offers both a thorough analytical critique as well as practical advice for educators and administrators looking to find ways to thoughtfully integrate Facebook and other digital communication tools into their classrooms and campuses.

Category : Business & Economics
Editor : John Wiley & Sons
ISBN : 9781118951330
Type : PDF, Epub and Kindle
Language : en
Views : 336
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Category : Computers
Editor : John Wiley & Sons
ISBN : 9781118791875
Type : PDF, Epub and Kindle
Language : en
Views : 531
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Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and page managers, a redesigned news feed, and enhancements to the timeline. Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps