Category : Business & Economics
Editor : ABC-CLIO
ISBN : 9781440804052
Type : PDF, Epub and Kindle
Language : en
Views : 1009
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Category : Fiction
Editor : Strelbytskyy Multimedia Publishing
ISBN : PKEY:SMP2300000058178
Type : PDF, Epub and Kindle
Language : en
Views :
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Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?

Category : Language Arts & Disciplines
Editor : SAGE
ISBN : 1412908973
Type : PDF, Epub and Kindle
Language : en
Views : 450
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This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.

Category : Social Science
Editor : Routledge
ISBN : 9781351113694
Type : PDF, Epub and Kindle
Language : en
Views : 98
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Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Category : Education
Editor :
ISBN : 1914067002
Type : PDF, Epub and Kindle
Language : en
Views : 344
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Do you want to know the techniques of dark psychology? Do you think someone is using manipulation methods to manage your actions? Do you feel that your life is getting out of control? If you want to understand the effects of mental manipulation, to recognize and contrast them instantly then keep reading. Dark Psychology can be seen as the study of the human condition, in relation to the psychological nature of the different kinds of people who prey on others. The fact is that every single human being has the potential to victimize other people or other living creatures. However, due to social norms, the human conscience, and other factors, most humans tend to restrain their dark urges and to keep themselves from acting on every impulse that they have. However, there is a small percentage of the population that is unable to keep their dark instincts in check, and they harm others in seemingly unimaginable ways. What kinds of traits malicious and exploitative people have? What are the psychological drives that lead the people to act in ways that are against social norms and are harmful to others? With Dark Psychology: 3 Books in 1 you will learn how to do if the people in your life harbor ill intentions against you. You Will Learn: - What are Dark Psychology Techniques used by Mental Manipulators - What are the Adverse Effects Dark Psychology have on People's Mind - How People with Dark Personalities Traits Behave to Control your Life - How Toxic People Choose their Favorite Victims - How Persuasive People Use Dark Psychology to Control their Victims' Minds - How to Understand Non-verbal Communication Used to Influence People - Simple Strategies to Read Body Language Quickly - How to Spot Dark NLP Techniques - How to Spot Covert Emotional Manipulation in Relationships and at Work - Simple Methods to Avoid Brainwashing - How to Analyze People Quickly to Defend Yourself Effectively from Dark Human Behavior - How to Become Autonomous through Easy Steps to Take Control of Your Life Dark Psychology: 3 Books in 1 provides practical actions that can create real and lasting change to help you intercept these manipulations. And how to use them to your advantage! Even if you've never been able to defend yourself from manipulative behavior, this book will be teaching the techniques you need in your toolbox to fight all parts of dark psychology.  Would You Like to Know More? Get this book today!

Category : Business & Economics
Editor : Harvard Business Review Press
ISBN : 9781591396314
Type : PDF, Epub and Kindle
Language : en
Views : 194
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To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Category : Business & Economics
Editor : Routledge
ISBN : 9781000442373
Type : PDF, Epub and Kindle
Language : en
Views : 356
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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Category : Language Arts & Disciplines
Editor : Taylor & Francis
ISBN : 9781317578123
Type : PDF, Epub and Kindle
Language : en
Views : 546
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Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.

Category : Political Science
Editor : Oxford University Press, USA
ISBN : 9780190860806
Type : PDF, Epub and Kindle
Language : en
Views : 1124
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"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

Category : Language Arts & Disciplines
Editor : Waveland Press
ISBN : 9781478648284
Type : PDF, Epub and Kindle
Language : en
Views : 233
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How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.