Category : Book design
Editor :
ISBN : OCLC:805519315
Type : PDF, Epub and Kindle
Language : en
Views : 382
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Category : Design
Editor : Hartley & Marks
ISBN : UVA:X004811766
Type : PDF, Epub and Kindle
Language : en
Views : 386
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Long the preserve of trained specialists alone, typography is now a territory open to everyone equipped with a computer. For millions, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. Far more than a style guide, this book is a brief history of typographic art; a compact encyclopedia of typographic symbols, concepts and traditions; and a tour of the technologies employed, old and new. In all, it is a thoughtful and insightful desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication. To readers, it offers a new dimension of reading: a deeper appreciation of letters and a deeper understanding of what they mean.--From publisher description.

Category : Design
Editor : Penguin
ISBN : 9781101577813
Type : PDF, Epub and Kindle
Language : en
Views : 384
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A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Category : Design
Editor : Rockport Pub
ISBN : 9781592537679
Type : PDF, Epub and Kindle
Language : en
Views : 162
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Category : Architecture
Editor : University of Toronto Press
ISBN : 9780802065193
Type : PDF, Epub and Kindle
Language : en
Views : 177
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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Category : Design
Editor : Laurence King Publishing
ISBN : 1856694747
Type : PDF, Epub and Kindle
Language : en
Views : 180
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Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

Category : Graphic arts
Editor : Laurence King Publishing
ISBN : 1856692914
Type : PDF, Epub and Kindle
Language : la
Views : 222
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A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.

Category : Fiction
Editor : Douglas & McIntyre
ISBN : 9781553658399
Type : PDF, Epub and Kindle
Language : en
Views : 546
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A seminal collection of Haida myths and legends; now in a gorgeous new package. The linguist and ethnographer John Swanton took dictation from the last great Haida-speaking storytellers, poets and historians from the fall of 1900 through the summer of 1901. Together they created a great treasury of Haida oral literature in written form. Having worked for many years with these century-old manuscripts, linguist and poet Robert Bringhurst brings both rigorous scholarship and a literary voice to the English translation of John Swanton's careful work. He sets the stories in a rich context that reaches out to dozens of native oral literatures and to myth-telling traditions around the globe. Attractively redesigned, this collection of First Nations oral literature is an important cultural record for future generations of Haida, scholars and other interested readers. It won the Edward Sapir Prize, awarded by the Society for Linguistic Anthropology, and it was chosen as the Literary Editor's Book of the Year by the Times of London. Bringhurst brings these works to life in the English language and sets them in a context just as rich as the stories themselves one that reaches out to dozens of Native American oral literatures, and to mythtelling traditions around the world.

Category : Book design
Editor :
ISBN : 1567926533
Type : PDF, Epub and Kindle
Language : en
Views : 529
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How can designers today achieve classical book design when it derives from an era of hot metal? This book has the answer.

Category : Design
Editor : Princeton Architectural Press
ISBN : 1568986874
Type : PDF, Epub and Kindle
Language : en
Views : 182
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Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.